. . . Bring a fleece! And a rain coat! This week, I, Kate, one of the Queensboro Bloggers am in Portland, Oregon for the Garden Writers Association of America Symposium. This is my first time at GWAA and my first time in Portland. Being in a new place is giving me all kinds of new things to write about. That is what I love about travel. So, this week I will be posting some musings from the Left Coast, along with my regular
Queensboro blogs.

Queensboro Fleece Blanket: Handy for Plane Rides

Microfiber Fleece Blanket

I don’t know about you, but I hate airplanes. It is not that I am scared, it is that I feel they are exceptionally germy. Even though they say that they wash the blankets they give you, I have watched too many nvestigative reports to believe that. I did not have my Queensboro fleece blanket with me, but our Customer Service Training Manager Heather had hers, so she stayed toasty warm. Heather and I just happened to be on the same plane to Portland. Without a blanket, I used my custom embroidered fleece as a jacket, pillow, blanket and sunshade during the FIVE HOUR FLIGHT.

Are You a Vendor?

I have tons of Queensboro items with my personal logo on it. My logo is for my garden-related writing that I do in my “free” time. When Heather and I got on the MAX train yesterday to get from the Airport to our hotels, there were several other Garden Writers with us. We found this out because I was wearing my fleece with my logo on it. (It is COLD here!) The other writers asked me if I was a vendor for the Garden Writers conference because I had logo wear! I said, “Well, I vend my writing services!” Wearing my logo fleece was great because it let the other conference attendees identify me as a fellow registrant, and it started a conversation about writing and my work at Queensboro. I might be the only writer at the conference wearing my own logo, but I bet by the end I will have recruited some more!

Your Logo is the Key to Conversation and Customer Acquisition

I write a lot about the importance of having your own logo. Up until now, I have not had the chance to test my observations anywhere other than my local grocery store. My experience on the train in Portland proved to me, first-hand, that wearing my company logo is the ticket to starting a conversation and potentially recruiting new customers. It was also a way for me to jump-start my week and get to know some others in my field before the big event begins. A good logo will pique (pronounced peek–not peekay–more on that another time) the interest of people around you and allow you to naturally talk about your business.

If you’re looking to jump start more interactions about your business and your brand, check out Queensboro’s custom embroidery services. You might be surprised what a difference wearing your own logo makes. I certainly was!